Blog | book marketing
June 16, 2016
Handling social media is as individual as the writers who do it. So I thought I'd ask writers, how do you handle social media? What tips would you give about promotion?
What do you do to build your writer platform?
Here's what they had to say:
Amy Houts, author of Mealtime Magic: Delicious Dinners in Half the Time, says, "To save time, connect your social media posts through a service like
Buffer, so that when, for example, you post on Facebook, it shows up on Twitter, too. Be generous with information of value to your readers. Because
I'm a cookbook author, I include a recipe on my blog. Then I post the link to my blog on social media."
Christine Kohler, author of No Surrender Soldier, says, "Since Twitter has 140-character limit (spaces included), think of it as writing a telegram.
Keep your following/followers ratio pretty even at first or else Twitter administration can cap you at 2,000 that you can follow. Subscribe to lists
of writers, illustrators, agents, editors, librarians, etc. Have fun with it."
Chris Eboch, author of You Can Write for Children: A Guide to Writing Great Stories, Articles, and Books for Kids and Teenagers, says, "If your work is
funny, try to be funny in your interactions. If your work is controversial and thought-provoking, post controversial and thought-provoking items. For
your website and blog (if you have a blog), you might maintain this 100% of the time. For social media interactions, you can vary it more, especially if
you have real life friends among your audience, but make sure you frequently post the kind of material that would appeal to the kind of people who would
like your work."
Judith L. Ross, author of Serendipity and Me, says, "For those freaked out by self-promotion, I think the best bet is to find the pieces that feel the most comfortable to them. So, if you're already on Facebook, it's easy to do an author page. If you have a blog, you can post those blogs to your FB
author page. And you can set up your author page to automatically tweet whatever you put on it. Your author page posts could simply consist of
sharing pictures from others that correspond to what you're writing about (my own has a lot of cat odds and ends). If you love Pinterest, you can
promote yourself there by posting your book covers on a board. If Instagram is your thing, just imagine all you could do with that. Find the media
sources you like the best and use those. If social media isn't your thing yet, you might want to start experimenting with the different kinds to see
you might enjoy."
Dottie Enderle, as Dax Varley, author of young adult novels, says, "I post on my Facebook fan page and Twitter, Tumblr, and Pinterest. The trick is to be
yourself, have some personality, promote other authors books, and pepper your own promotion in so as not to bombard your followers."
Kelly Ramsdell, author of At the Boardwalk, says, "People should choose the platform(s) they are comfortable with, and stick with those. If they don't
enjoy what they're doing, it will come across, and will also be really unpleasant for them. So if they like blogging, fine. Same goes for FB, Twitter, Instagram, etc."
James J. Deeney: "[The ICL newsletter] is one of the very best information portals for new writers. You have helped me to promote my own books. I have now forty-five books on Smashwords premium. They put books into libraries all over the States."
Lisa Lawmaster Hess, author of Chasing a Second Chance, says, "My overall rule for promotion is that I try to keep it fun. I concentrate on the platforms I
most enjoy (Twitter, blog & Facebook, in that order) and plan online (FB) and offline events that I think I will enjoy. If I can't find the fun in it,
I try not to do it, because if it's drudgery for me, it won't be fun for anyone else either. Pick the platforms you like & build relationships that
extend beyond 'buy my book.'"