108: How Good is Your Title?

Sometimes we find great fodder to share in the ICL archives. We loved this one, inspired by an article by Veda Boyd Jones. Have you ever played The Landlord’s Game? Come on. We bet you have. You know, the game that was created in the Depression? Oh, wait. That was the original title given to the game…it uses real estate as the theme. Does… Monopoly sound familiar? The Landlord’s Game was renamed Monopoly, and history was made.

Often, working titles can generally be dull and simply name the topic. Before you submit, you need to give them the zap that will make the reader pull a book off a bookstore shelf. And although editors often change the titles of an article, story, or book, as a writer you want the first reader––which could be an editor––to find your title engaging. The best way to learn how to title a piece is to study successful titles.