Use ICL Market Guides as a launching point for your research—find a variety of publishers, what they publish, and their websites for further market research.
So You Want to Be a Children’s Poet
First, if you want to write poetry for children, you should write poetry for children. This is true regardless of how publishing works. Writing poetry for children will make you a better writer, a better children’s writer, and possibly a more introspective, smarter person. It’s all a win. However, it is worthwhile to think about how poetry and publishing connect if your goal is to be a published children’s poet. Today, there are many talented writers who write poetry for children as part or all of their writing portfolio, so the competition is fierce. That doesn’t mean there isn’t room for new voices. Publishing flourishes because of new voices. What it does mean is that children’s poetry is challenging to write and challenging to get published, but challenging is far from impossible. As writers, much of what we do is challenging.
One at a Time
First, the easiest way to sell children’s poetry is usually to sell a poem rather than a collection of poems. If you have no name recognition and no publication credits, it’s not a bad idea to accept small steps on the publishing path before trying for great strides. Poetry for children is still a frequent part of children’s magazines, and that may be the best place to begin building credits for your poetry.
I’ve also sold children’s poetry to standardized testing companies though, in that setting, the poem must include specific testable items (which can vary from test to test.). Normally when I sell poems to testing companies, I have to write the poem specifically for them because of these requirements. For example, selling poetry for testing often involves writing a very specific poetic form. For instance, I’ve been asked to write a limerick, which is a form that has a distinct rhyme scheme, line length, and pattern of meter. The poem I wrote had to be a very accurate example of that type of poem.
When I sell poetry to magazines, I usually write the poem first and then decide which magazine seems the best match for it. Keep in mind that selling children’s poetry to children’s magazines often (very often) means poetry with a specific even meter, and most of the time it will rhyme. Also, selling to children’s magazines usually means selling short poems as few magazines will consider poetry that spreads to several pages. Finally, selling children’s poetry to magazines almost always means poems for elementary-aged children, not teens. Most magazines that publish poetry for teen readers only look at poetry from teen writers.
Selling poems to children’s magazines is easier if the poem is either seasonally specific (for example, a poem about the return of birds in the spring) or a poem that shines a light on a specific cultural tradition (for example, a poem about learning to make tortillas) or a poem that teaches us something (such as a poem about how sugar spins into candy or a poem about natural spiral formations). Magazines know children love poetry, but they also like to see poetry that offers something more. Sometimes that “something more” can be making children giggle, so humorous poetry is often snapped up as long as the humor is age appropriate and never mean-spirited.
But Can I Do a Book of Poems?
John Foster, children’s poet and anthologist explained to Writers and Artists UK one of the problems with poetry collections for children this way: “Anthologies sell more copies [than single poet collections].” One reason for this, he explains, is that buyers are often more open to a book of poems about a specific thing than a book of varied poems by a specific author. Because of this, most authors who have sold collections have done so by producing a collection of poems all on a single subject. For example, Laura Purdie Salas has several books of poems from Millbrook Press on very specific topics including Water Can Be..., A Rock Can Be..., and A Leaf Can Be.... Books all on a single topic, especially a nonfiction topic, will sell to schools and libraries as well as being something a parent might pick up for a child who has shown an interest in the topic. STEM topics can be especially good themes for poetry collections since these can do double duty in school libraries to both introduce children to poetry and introduce them to the topic.
Though poetry books usually do better with a single theme, they do often benefit from containing a variety of different poetry forms because this is another appealing element for buyers. Again, identifiable forms add a teaching element to a poetry collection. Even with a solid theme, a poetry collection will still fail if the poems are not extremely well crafted. They must be technically adept and bring something new and interesting to the poem. This can be a difficult thing to manage for a whole book’s worth of poems, which is why poetry collections are often by extremely well-published and experienced poets. Finally, don’t be afraid to sell a poem that you think you might like to include in a collection at some future point. Collections often include poems that have been previously published in magazines. The permissions for that will be handled by the publisher.
Another valuable thing you need as a children’s poet is an online presence such as a blog or website. This offers a place where readers might encounter your poetry for free. I’m not a huge “write for free” person since I make my living through writing, but if I were trying to really position myself to be competitive as a children’s poet, I would definitely have an online presence where I post poetry. The poetry needs to be good, structurally solid, with every word chosen carefully. It needs to represent your ability well. And, ideally, it needs to be fun. This is not the best place to showcase your grief poems most of the time.
As with most children’s poetry publications, rhyming, metered verse is going to have a stronger impact than free verse. Don’t showcase what’s “easy.” Keep in mind that publication on your website or blog is publication. You are unlikely to be able to sell a poem to a magazine if you’ve had it on your blog or your website. (This isn’t always true, but it is often true). Keep in mind, you’re building for your future here, so a few good poems on school-friendly topics that are also fun might be the best choices.
Look out for poetry contests or anthology opportunities too. Market guides can sometimes include opportunities like that, especially if they repeat yearly, but I would recommend spending some time looking online for opportunities and checking out sites that make a habit of sharing submissions calls, such as Publishing and Other Forms of Insanity at https://publishedtodeath.blogspot.com/
Keep in mind that the value of writing children’s poetry doesn’t just lie in publication. Writing poetry improves your writing ability. It’s a lively challenge, and it’s fun. Many of the poems you write as a children’s poet won’t go on to make you any money, but as an art form, it’s one that will reward you in endless ways. I heartily recommend giving it a try.
Related Links for a Children’s Poet
With over 100 books in publication, Jan Fields writes both chapter books for children and mystery novels for adults. She’s also known for a variety of experiences teaching writing, from one session SCBWI events to lengthier Highlights Foundation workshops to these blog posts for the Institute of Children’s Literature. As a former ICL instructor, Jan enjoys equipping writers for success in whatever way she can.
One of the biggest challenges to writing your book to the end is writer’s block. Jan Fields offers tips for getting past writer’s block and finishing your book.