Businesses and industries consider market research a wise investment. They don’t waste time and money trying to sell air conditioners in Alaska, fur coats in the tropics, or prime beef to vegetarians. Successful writers, too, must learn to be market-wise about their creative products.   

You wouldn’t have to do much market research to see that an article on retirement living would be a poor choice for Humpty Dumpty Magazine or Highlights for Children. But other market choices are not that obvious. Suppose you’ve written a great sports story for readers in the 8-12 age bracket. Which of those two magazines would be an appropriate market for it? A professional writer would know instantly. 

In this episode, we talk about how to find the best markets for your work.

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